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Alex Holmes
Director at Shape Insight
Alex has over 15 years of research and strategy experience spanning sectors like automotive, creative agencies, travel and technology.
As a trained design thinker, he is passionate about exploring target customers, identifying needs and Jobs to Be Done, shaping propositions, and refining design and NPD.
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Artificial Intelligence and Machine Learning
Why AI Means We Need to Double Down on Insight Communication
GRIT shows clients want better insight communication, business connection, and internal advocacy. In 2026, AI can help teams amplify impact and influe...
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