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Latest from Karen Lynch
Dan Parker-Smith on Storytelling, Video, and Creative Collaboration in Insights
Future List Honoree Dan Parker-Smith shares how video storytelling, creativity, and collaboration are transforming insight communication in MRX.
Qualtrics X4 and the New Questions Facing Insights Leaders
Qualtrics X4 2026 marked a pivot from AI hype to trust and action. Explore how insights leaders navigate synthetic research and the evolving role of j...
From Bots to Breakthroughs: The New Playbook for Market Research
Karen Lynch and Lenny Murphy unpack AI disruption in research, from agentic tools and survey fraud t...
AI, Chaos, and the Next Phase of Innovation
The insights industry is being rebuilt by AI. Learn how new tools, pricing models, and market moves ...
Feranmi Muraina on Curiosity, Clarity, and Leading Insights in the Age of AI
Future List Honoree Feranmi Muraina shares perspectives on AI, bias, leadership clarity, and the skills shaping the next generation of insights profes...
Where Human Judgment Still Matters in AI Qual
AI can speed qualitative workflows, but human judgment drives value. Learn why interpretation and consulting define the future of qual.
What Happens When AI Becomes the Baseline for Insights?
In an AI-first era, advantage comes from strategy, not tools. Discover what will define winning insi...
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