Archive: advertising testing
Therapeutic Listening in Market Research: Understanding How Advertising Really Lands
Traditional ad testing misses real audience experience. Discover longitudinal ad ethnography to uncover what truly resonates over time.
Ben Elliott
Director, Strategic Insights at NewtonX
Decoding Advertising Effectiveness: How Tech and AI Are Transforming Ad Testing
Discover how AI, video tech, and social media are transforming ad testing—empowering researchers wit...
How to Improve Ad Attentiveness Measurement
Explore the hierarchy of advertising effects, from impressions to sales. Discover how consumer attentiveness and relevance drive effective marketing s...
Joel Rubinson
President at Rubinson Partners Inc
How Can You Tell If Your Advertising is Working?
Learn how to increase measurement sensitivity with five principles of ad effectiveness measurement. Don't let flawed approaches hinder advertising suc...
Joel Rubinson
President at Rubinson Partners Inc
How to Increase World Cup Advertising Impact
Effective advertising during the 2022 World Cup in Qatar.
Verónica Vazart
Creative Manager at Kantar
A/B Testing: Everything That Glitters Is Not Gold
The variable often missing from ad effectiveness measurement surveys.
Joel Rubinson
President at Rubinson Partners Inc