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Ben Elliott
Director, Strategic Insights at NewtonX
Ben has been in academic and market research for over 10 years. He has two bachelors degrees in social sciences and a Masters in Business. He has spent his career at firms such as NewtonX, Suzy, Dynata and MDC Research.
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Advertising and Marketing Research
Therapeutic Listening in Market Research: Understanding How Advertising Really Lands
Traditional ad testing misses real audience experience. Discover longitudinal ad ethnography to uncover what truly resonates over time.
Latest from Ben Elliott
Brand Strategy
Conducting Successful Tracking Projects in Market Research
Explore tracker best practices for survey research, covering question framing, sample source, demographics balancing, cadence, key metrics, and margin...
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